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The Ultimate Social Marketing Question
I’ve been asked to give a lot of talks lately on the fast changing social marketing and media world and the questions I inevitably get from the audience go something like – “Should I use Facebook or...
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Google Update Some YouTube Functions
I’m always urging marketers to start using more video in their marketing efforts. Showing customer success stories and profiling your staff, products and offices, are great ways to help prospects and...
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The Changing Face of SEO
Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search...
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Making Video an Everyday Marketing Activity
Capturing and adding video to your marketing and social media mix has become a necessary and increasingly expected part of creating your overall marketing message. With each passing day this task just...
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Video in Email Creates Higher Clicks and Conversions
Adding video to email is a powerful way to double and triple the click your call to action in an email campaign might receive. Obviously, this will vary with other elements, but it’s a pretty accepted...
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The New Marketer’s Toolbox
More than once those that follow what I do have asked me how I seem to get so much done in a day. I have to admit that I get a lot of help from the man behind the curtain and from you my readers and...
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Creating and Using Web Video Never Easier
Video on the web has simply grown to become an expectation. Sites these days feature video for every imaginable use and visitors and users have grown to anticipate this engaging medium.The good news is...
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The Easiest Way to Create Videos Right Now
Creating video for blog posts, landing and other web pages has become an important way to communicate a personal message and showcase your brand. While there are many ways to get started using video...
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5 Ways to Get More From Online Video
fredcamino via flickr The use of video to tell your story, put a real live face on the company and showcase your products, services and customer testimonials is a very foundational online tactic these...
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My Video Toolbox
I sat in on a session at the BlogWorld Expo led by Steve Garfield, author of Get Seen and long time advocate of video use. Steve mostly shared the low cost set of tools he employs to create his video...
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One Simple Tactic That Can Give You an Unfair Advantage in Local Search
Showing up in local search results is a pretty big deal if you’re any sort of local business. When people search online locally, but plan to buy offline locally, being the organization they find first...
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7 Pay-Per-Click Advertising Options That Are Not Google or Bing
Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. photo credit: alles-schlumpf via photopin cc The used correctly part includes effective...
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